Must-Have Technologies for Nonprofits
with Jon Boyd, Online Media Manager
North Park University
twitter.com/octothorp
facebook.com/drboyd
jboyd@octothorp.us
This session
Five points
A “flight”
Resources identified at http://8to.me/axelson10
technology ≠ “stuff that needs electricity”
two principles: people and purpose
Technology
Up-to-date computers and software
Training (books and events)
Collaboration tools
CRM systems
Backups!
Your website
Content-management system
WordPress

Content
“Content Strategy for the Web”

Extra credit: Mobile-friendly
“How to Detect Mobile Devices”
Social media
People getting what they need from each other.

The importance of purpose
Read “Groundswell”

Doing it badly
“Mistakes You Can Avoid”

Social media is social
Read “The Cluetrain Manifesto”
Broadcast email
Communicate, get permission, track (and learn).

Use a service
MailChimp, Constant Contact
Call to action
Online giving
Let people give online
Read up
Network for Good, PayPal, Google Checkout, Authorize.net
Your bank

Tangents: Square, Wufoo
Video is huge. Get started making online videos.
Brainstorm, have fun, and plan
Good light, good sound, and overshoot
Edit to hold people’s attention
Share widely and watch how they do

Reading
“What YouTube Is Really All About”
“Thinking in Pictures”
Video
Learning

Purpose

People