Pain Claim Gain Ranking 1 Ranking 2 Ranking 3 Participation Relevance Connection Knowlegde Creativity Network CRM Tool: Working with a 'small' team Social Media (networking) Tool: Connect to personal goals Tool: Trend Watching FAST MOVING! Tools: Sub-tribes/niches Evernote How does this compare to me doing nothing?! A B C A. Sales B. arrange your sales time C. the message your communicating How do you reach your selected tribe/subtribe Show one identity
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