Ad 2 DC Public Service 2010-2011

Dreams For Kids DC Ad 2 DC Established: June 2009 Education led to the competition Built strong committee Founded in Objectives for the campaign: Create marketing materials for Holiday for Hope – largest holiday event for isolated and disadvantaged youth Create marketing materials for Extreme Recess – adaptive sports clinics for disabled youth that would typically sit on the sidelines Create marketing materials for Dreams for Kids DC – overall organizational materials Holiday for Hope Extreme Recess Dreams For Kids Committee consisted of: Account Manager (chair) Creative Director 2 graphic designers 2 copywriters 2 strategists Media Rep Mission Work with young professionals Community saturation To empower and engage isolated, disadvantaged, and disabled youth by uniting them with their peers, allowing them to recognize their abilities, and having their voices be heard. Target Audience Brand Research Key criteria when reviewing the applications: Need our help? MISSION: Let's Talk! Target Audience Strategy Execution Execution 1989 Execution Holiday for Hope: Created 11 pieces of collateral and program logo Sponsorship packet was sent to top donors for the event Flyers were shared with over 500 contacts of Dreams for Kids and volunteer outreach letter went out to 1000+ volunteer base 500 children and 100 parents were in attendence 300 volunteers between the Gift Wrapping Party and Holiday for Hope $26K in monetary donations and $65K in in-kind donations Over 900 toys and clothes were donated Results: Extreme Recess: Created collateral templates for 12 adoptive sports clinics flyers? and the program logo Created 2 pieces of general Extreme Recess collateral Monthly flyers are sent to over 300 through their list-serv, reaching over 1000 Going international! Ad 2 DC has brought to light the need for branding Strategy Costs: Campaign at no cost to Dreams For Kids DC Campaign at no cost to Ad 2 DC Estimated Campaign worth: $71,000 Creative: $43,925 Media: $700 Strategy: $26,375 Dreams For Kids: Created full media kit and 2 pieces of general collateral Will be shared with all future partners and sponsorships both nationally and internationally Target Audience Target Audience Strategy Target Audience Strategy