Sprint adds 1.1M new subscribers in Q1 - best in 5 yrs
Receives JD Power customer service champion award
Black Friday -
mobile ecommerce sales
1% (2009) to 5.6% (2010)
Worldwide Mobile Phone
Market grew 20% in Q1
371.8M units sold
Smartphones driving growth
2012
My Background
March 2011 Nielson data:
Mobile consumers who own
smartphone:
37% Android
27% iOS
22% Blackberry
1998: Web2URadio
In between: ecommerce, 
web, social, more mobile...

Lately...
Groups:
Mobile Monday Michigan
eCommerce Ann Arbor

Biz:
Arbor Scientific
Molo Card
MemClip
Other stealth...
Mobile Commerce
Ability to conduct commerce
using a mobile device.
Man has that changed
in past four years!
October 2010 vs 2011 -
Mobile as a % of ecommerce:

a) 0% & 1%

b) 1% & 3%

c) 2% & 5%

d) 3% & 10%

10%
The boat is leaving port!
eCommerce used to compete on cyber-monday
Now mobile has become a way to compete directly on Black Friday
Inflection Point?
GET SERIOUS
Black Friday 2011 - 9.8%*
1997
Coco-Cola Installs 2 SMS enabled
Vending machines in Helsinki...
& Mobile Commerce 
was born.
Fast Forward
10 years...
Jan 7, 2007
www.youtube.com/watch?v=CdCrQpCG-3s&t=2m20s
Since then, mobile has boomed.  



Mobile faster than Net in 90's
Analysts predict that by 2015, $119B worth of goods and services will be purchased via a mobile phone*.
Mobile is becoming more and more pervasive.
By the time mobile has reached its full potential, you probably won't think of it as mobile. 
Just look at the iPad... 
1997
2012
2007
*ABI Research
Web storefront is the starting
place for most businesses.

But I beleive the real potential of mobile is that it goes beyond the web storefront.
Rightly so!
Examples?
Key feature of mCommerce:
User not chained to desktop
AND - we know where your
are...
Areas of Interest
#1 - IN STORE
#4 - MOBILE TICKETING
#6 - MOBILE PURCHASES
#5 - MOBILE APPS
#3 - MOBILE LOYALTY
#7 - CONTENT PURCHASES
#9 - Footpath Technology
#8 - QR CODES
Deal Savant in Ann Arbor
Marketing channel
Be smart about it!
Irony?
180 degree turn - All hail the brick's n Mortar!
People are still tactile - 
stores are becoming a battle ground
#2 - LOCATION
Points just for dropping by...
Mobile vouchers, coupons, loyalty cards.
Loyalty is getting redefined with mobile b/c: Real-time, Location aware



Molocard - 10%+ usage on daily basis, 
Instant communications, offer deals in real time, customized messaging
How many use mobile airline tickets?
Just the beginning...
Benefits over "real" ticket:
dynamically change ticket - ex. upgrades
Give out extra deals
Give partner deals
Mix with location based applications

Creates a proprietary marketing
channel between just you and
your customer...

Go for it!
But have the budget.
Sales channel vs marketing?
The Year Mobile 
Changed the World
*IBM Benchmark - 14.3% mobile traffic, 9.8% of actual sales 
Tracking Mobile IPs in store to track 
foot traffic
#10 - Future TBA...
Social Media Influence?
0.53%
percent of online sales
originated from
social media sites.
appervasive.com
mobilemondaymichigan.org
mobilemondayannarbor.org
meetup.com/eCommerce-Ann-Arbor/