Non-Profit
Non-Profit Organizations often represent CAUSES
The goal is to make the issues personal
To take us from...
to
to
to give the issues a face
What's more personal than Social Media?
SHARING 
It's all about
Stories
Experiences
Passions
Resources
Pictures
Videos
Why Should Non-Profits Use Social Media?
1. It's Free
$$$
The most popular resources are free to use, which is great for organizations without profit to spend on big time PR
2. Opportunity for feedback and response
Non-Profits are dependent on support from their followers
Social Media gives supporters an opportunity to respond & comment on issues & problems.
3. Capacity
Social media provides a huge market
with the capacity to reach millions of people.
It reaches people where they are...
ONLINE
400 Million 
Users on Facebook
75 Million
Users on Twitter
50 Million Tweets per day
over
2 Billion
Views per day on
YouTube
24 hours of video uploaded
every minute
4. Online Giving
Most Non-Profit Organizations rely on supporter donations & fundraising for funding. 
Social Media cuts down on the hassel & paperwork associated with traditional donation methods.
Text-to-Donate
Followers are able to choose to follow Organizations they care about.
They then choose how to share the info they care about by sharing, reposting, retweeting, blogging, etc.
PayPal
Facebook
Causes
Examples of 
Social Media at work
Organizations like World Vision encourage  supporters to change their profile picture to promote campaigns. 
Invisible Children had followers make YouTube videos addressed to celebreties for their "Rescue" Event
Blood:Water Mission uses Twitter to find volunteers
As your birthday approaches, Facebook Causes encourages you to use your birthday to fundraise for causes you "like".
Overall, the key to using social media in non-profit is telling your storie, of what you are doing and who is doing it.
Charity Water uses
Google Maps & Places
to make giving more personal by
allowing
donors to see exactly
which wells their money
is funding through
satellite imagery.
all done electronically