Slightly demagogic, alternative view of product in 30 minutes
It's the Product, Stupid
One of the most active Israeli VCs
Focused at early stage investing
Proud to open @thejunction32
WTF is venture?
Good books
Contact
One Minute Manager
Getting Things Done
Crossing the Chasm
Innovators Dillema
The Tao of Pooh
Presenting to Win
Twitter: @eden
Email: eden@totwa.org
Come and visit!
The Junction
Why am I here?
The product is the company
The CEO is the keeper of product
The Capital Model is the Product
The Market is the Product
The Funnel is the Product
What company are you building?
Tech / Talent Sale?
Bootstrap
Highly scalable business
Institutional Financing
Maintain full control
Don't raise before you know
$400K
$7M
9M
24M
25B tags, 80M people
20 Servers
Major commitment to cheap scalein product
Learn Fast, Fail Fast
Pivoting
Minimum viable products
Constant
measurements
Constant Iterations
Fail Cheaply!
Improvise
Kill features that don't work
Lean Companies
Let the market teach them
Contrary to common belief...
Consumer businesses *can* get investments
It's all about CAC/LTV
* + variance (risk)
The "deeper" this is, the higher the CAC
less retention --> lower LTV
This is now a funnel machine
The product purpose is the funnel
WIX could sell *anything* to SMBs
Facebook network writes & network reads
Proxy for ad viewing
Product changes can be measured in CAC/LTV
This is key in implementing scalable business
Shocken 32, Tel Aviv
@thejunction32
Plan the product according to capital model
Seed Round:
Time to Product:
Direct sales to BofA, Chase, Intel, ESPN
Enterprise grade product
THE PRODUCT PURPOSE IS THE FUNNEL
type-->funding model-->product
Co-Founder, Member of the Board
Co-Founder, VP Strategy & Product
General Partner
There is a huge opportunity now in Israel. Be part of it.