A culture of critique
Designing the Future
How design thinking can create better business and better public services
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The Future!
Design
Thinking
Design in Ireland
Business R&D (2001): €917 million
Public sector and 3rd Level research (2002): €422 million
Vision 2010: Business = €2.5 Billion, Public = 1.1 Billion
What is Design Thinking?
"Applying a designer's perspective, a design process and design methods to solving a problem."
Small Sector
Low Growth
Small Companies
See things from the
user's perspective
Build to think
Fail often to succeed sooner
Multidisciplinary & Collaborative
Storytelling
Case Studies
Rewired State – Hack the Government
"I didn't know iQ did design!"
Create new options
"...creating an environment in which innovation happens by national design rather than individual fortune, will sustain this change and enable the standards of living and quality of life for our people to rise."
Every problem is a project
Design Activism
Service design
Multidisciplinary team
Interviewed and observed
Identified key insights
Developed 80+ product ideas
Narrowed it to one
created a cartoon that explained the product
Keep the Change
Round up purchase on cards
Add to a savings account
Match the amount up to $250
10 million new customers
$1.8 billion savings
99% retention rate
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Don't think of design as mere style
Make the whole process a design process
Build a team with designers on it
Make a project, not a process
Observe real life to glean insights
Create choices before you make one
Give us a call
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