Know the flow tools & theory for distributing social media content Our Challenge How can we extend content into the platform? What role does this service play in my social strategy? Roles Most web properties can be classified as either an outpost or a channel YOU ARE VALUABLE your mission if you choose to accept it Noise & Duplication will kill your relevance Create segmentation where prudent Chart your flow Value your Network When keywords become hashtags and hashtags become feeds and feeds are aggregated strategically. It is possible to touch data once and serve multiple niches and or communities, on the push side. -@ByronNewMedia http://bit.ly/5OPiPi by @Tsudo http://KnowtheNetwork.com For contact info: text "tsudo" to 50500 OR visit http://card.ly/tsudo Theory Tools Takeaways Takeaways What's so important about data flow? Work Smarter not Harder Time and Thoughtfulness conveys a very powerful message to those who have chosen to be part of your network Outpost Channel Content Warehouse Content Distribution Segment the functions logically The Blurring of Roles Oceanography charting the flow Do: Create a Flowchart Consider Segmentation Identify your triggers Don't: Allow Redundancy Add any service without a ChartCheck Social Blogs Posterous Awesome publishing platform that will update a large variety services. Pro- Massive auto publishing, fantastic email interface Con- Limited Themes, Can't integrate external RSS Feeds Tumblr Simple & well designed Pro- Many themes, allows you to publish one external RSS feed Con- Only integrates with Twitter/Facebook, poor email interface and titles Facebook Networked Blogs App Selective Twitter App RSS publishing to Facebook profile & pages http://bit.ly/8njMlg Update Facebook with any tweets ending in #fb http://bit.ly/5ezicl Twitter Hootsuite Twiter Tools WP Plugin Shared Reader Favorite Tweets Publish updates to Twitter, FB, & LinkedIn http://hootsuite.com Tweet Blog Posts http://bit.ly/5RoKeA Tweet shared Google Reader items http://bit.ly/KalDz Tweet any tweets you mark as favorite http://bit.ly/favtweet Even More... Su.pr Recommended Reading Wordpress Plugin Linkedin Twitter Integration Create blog posts from Google Reader shared items http://bit.ly/76uIFk Update Linkedin with any tweets ending in #in http://bit.ly/5FSu4m Share URL to Twitter & FB http://su.pr.com *PowerApps Yahoo Pipes Advanced data manipulation and output http://pipes.yahoo.com Friendfeed Auto tweet or embed any inbound data stream http://friendfeed.com apps make life mo' betta automation = less work you can integrate almost anything document, document, document Extra Example Data Flowchart http://bit.ly/ChartExample Data Flowchart Visio Template http://bit.ly/VisioChart Links for further Reading http://ff.im/ccddh Find all the links and this presentation at http://KnowtheNetwork.com Questions? Thank You Keith Crawford keith@knowthenetwork.com @Tsudo Contact:
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