Know the flow
tools & theory for distributing social media content
Our Challenge
How can we extend content into the platform?
What role does this service play in my social strategy?
Roles
Most web properties can be classified as either an outpost or a channel
YOU ARE VALUABLE
your mission if you choose to accept it
Noise & Duplication will kill your relevance
Create segmentation where prudent
Chart your flow
Value your Network
When keywords become hashtags and hashtags become feeds and feeds are aggregated strategically. It is possible to touch data once and serve multiple niches and or communities, on the push side. 

-@ByronNewMedia
http://bit.ly/5OPiPi
by @Tsudo
http://KnowtheNetwork.com
For contact info: text "tsudo" to 50500 OR visit http://card.ly/tsudo
Theory
Tools
Takeaways
Takeaways
What's so important about data flow?
Work Smarter not Harder
Time and Thoughtfulness conveys a very powerful message to those who have chosen to be part of your network
Outpost
Channel
Content
Warehouse
Content
Distribution
Segment the functions logically
The Blurring of Roles
Oceanography
charting the flow
Do:
Create a Flowchart
Consider Segmentation
Identify your triggers
Don't:
Allow Redundancy
Add any service without a ChartCheck
Social Blogs
Posterous
Awesome publishing platform that will update a large variety services.
Pro- Massive auto publishing, fantastic email interface
Con- Limited Themes, Can't integrate external RSS Feeds
Tumblr
Simple & well designed
Pro- Many themes, allows you to publish one external RSS feed
Con- Only integrates with Twitter/Facebook, poor email interface and titles
Facebook
Networked Blogs App
Selective Twitter App
RSS publishing to Facebook 
profile & pages 
http://bit.ly/8njMlg
Update Facebook with any
tweets ending in #fb 
http://bit.ly/5ezicl
Twitter
Hootsuite
Twiter Tools WP Plugin
Shared Reader
Favorite Tweets
Publish updates to Twitter, FB, & LinkedIn http://hootsuite.com
Tweet Blog Posts
http://bit.ly/5RoKeA
Tweet shared Google Reader items http://bit.ly/KalDz
Tweet any tweets you mark as favorite http://bit.ly/favtweet
Even More...
Su.pr
Recommended Reading
Wordpress Plugin
Linkedin Twitter
Integration
Create blog posts from Google
Reader shared items
 http://bit.ly/76uIFk
Update Linkedin with any 
tweets ending in #in
http://bit.ly/5FSu4m
Share URL to Twitter & FB
http://su.pr.com
*PowerApps
Yahoo Pipes
Advanced data manipulation and output
http://pipes.yahoo.com
Friendfeed
Auto tweet or embed any
inbound data stream
http://friendfeed.com
apps make life mo' betta
automation = less work
you can integrate almost anything
document, document, document
Extra
Example Data Flowchart http://bit.ly/ChartExample

Data Flowchart Visio Template http://bit.ly/VisioChart
Links for further Reading http://ff.im/ccddh
Find all the links and this presentation at
http://KnowtheNetwork.com
Questions?
Thank You
Keith Crawford
keith@knowthenetwork.com
@Tsudo
Contact: