Five Common Myths About Websites
for New Businesses
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A website is an essential PART of a marketing strategy 
 A live site is AVAILABLE for the public to visit 
You must actively market and advertise your site
Myth 1
If we build it, 
they will come
Myth 2
We need a website; 
hire a techie
A website is a LOT more than a
technical matter 
Only the  GUTS of a website are technical*
* A website can be a brochure, a shop, a meeting place, a journal, a photo gallery, a work of art, all these things and many more besides
There are big benefits at modest cost to consulting an internet strategist first
* You also need expertise in media, writing, graphic arts, communications, marketing, advertising and business strategy
Good sites require a combination of skills*
Myth 3
We need a website; 
hire my nephew
DON'T hang your reputation on a teenager's shoulders
"The only thing more expensive than hiring 
a professional is hiring an amateur." Red Adair
Your site should reflect the quality, character and values of your business
Attention to detail is crucial
You only get one chance to make a first impression
Myth 4
Myth 5
The more features
the better
Someone else creates my website
Broken, out of date, spammed or unused features reflect badly on you
Extra features DON'T necessarily mean a richer site
Start small with meaningful content and add as you grow
* Blogs, forums, guestbooks, counters, polls, etc.
YOU create your website
Your web designer packages your site for delivery 
You provide what goes in that package *
A good site seems to emerge organically
"Simplicity is ... the by-product of a good idea and modest expectations." Paul Rand
"Design is the fusion of creativity and reality."
Chris Griego
"Next to doing the right thing, the most important thing is to let people know you are doing the right thing." John D. Rockefeller
A website does NOT automatically 
mean new customers
Five Common Myths About Websites
for New Businesses
 * slogans, logos, advertising copy, product photos and descriptions, company history, news, articles, documents, whatever makes sense for your business
Extra features mean more work for you*
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