Print is dead
Print is sick 
Cocktail of medication
Which one will you take?
Summary
Web based content
Mike Barrett - Compound Media
Digital editions - The sceptic
Publishing Expo 25th February 
8pm Tuesday
8am Wednesday
Magazines + Digital = Digital Editions
Magazine on a screen
Publish
Original questions
Blue pill
pub-lish   [puhb-lish]

–verb (used with object)

1.  to issue (printed or otherwise reproduced textual or graphic 
     material) for sale or distribution to the public.
Individual sites - No connections
Live in blissful
 ignorance of
 the illusion
What are they supposed to do?
How do they contribute positively to my brand?
How do they contribute to the users' experience?
Embrace the
sometimes painful
truth of reality 
Red pill
As much as 75-90% of traffic from search
As much as 15-25% of traffic from incoming links
Is high quality
High value
Has a short lifespan
You have a large database of users
If your content: -
Then Digital Editions should be 
a part of your strategy